Australia’s World Test Championship and Cricket World Cup defences will be shown exclusively on Amazon Prime Video.
The streaming platform has secured the broadcast rights in Australia for all men’s and women’s International Cricket Council (ICC) tournaments.
Seven has the rights to broadcast every Test on Australian soil live and free until 2030-31, but Foxtel/Kayo broadcast the entire recent Cricket World Cup, while Nine screened Australia’s overseas games and some other major matches this year.
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The Amazon move comes just days after the federal government reaffirmed its commitment to sport anti-siphoning measures.
Communications minister Michelle Rowland last week introduced laws to parliament updating anti-siphoning measures that would require free-to-air services to be offered first refusal for important sporting events.
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“All Australians regardless of where they live, or what they earn, should have the opportunity to enjoy free TV coverage of iconic sporting events,” Rowland said.
But ICC boss Geoff Allardice welcomed the partnership with Amazon.
The move brings with it a paywall to many major cricket events.
Pat Cummins lifts the World Cup trophy. Credit: Alex Davidson-ICC/ICC via Getty Images
“We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia,” he said in a statement.
“The recently concluded men’s World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams.
“We look forward to working with Prime Video Australia to provide an innovative coverage of world class cricket to more fans in Australia.”
The new partnership between the ICC and Amazon will begin in January.
“Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice — exclusively on Prime Video,” Prime Video Australia and New Zealand boss Hushidar Kharas said.
ICC events Amazon holds rights to:
Men’s T20 World Cup: USA/West Indies (June/July 2024)Women’s T20 World Cup: Bangladesh (September/October 2024)Men’s Champions Trophy: Pakistan (February/March 2025)World Test Championship final: England (June 2025)Women’s ODI World Cup: India (September/October 2025)Men’s T20 World Cup: India/Sri Lanka (September/October 2026)Women’s T20 World Cup: England (June 2026)Women’s Champions Trophy: Sri Lanka (February 2027)World Test Championship final (mid-2027)Men’s ODI World Cup: South Africa/Namibia (October/November 2027)* Deal also includes all ICC Qualifier and U19 World Cup events
Cricket fixtures Seven holds the rights to:
Australia’s upcoming three-Test series with Pakistan (December/January)Australia’s two-Test series with West Indies (January)BBL season, starting December 7Australia v South Africa women’s international series (January/February)All Australian’s men’s Tests on home soil until at least 2030/31All Australian women’s internationals on home soil until at least 2030/31BBL until 2030/31WBBL until 2030/31